with business, marketing and media strategy
Successful business is built by understanding change. Businesses must continuously innovate and reformulate the relevance of its products and services against the ever-changing needs of the people it serves.
Understanding and uncovering the insights driving your business is the most effective route to competitive strategy and successful implementation.
Winsight aims to direct your staff and brand resources against the most productive outcomes, synchronizing your capabilities to the needs of your customers and consumers.
Winsight’s services will generate added value to your business by connecting the cold world of commerce with the warm, emotional needs of the people you want to serve. Insight is the key to creating these connections and delivering competitive strategies and successful implementations. Our concept-to-commerce process, with a dedicated eye on the profit prize, makes sure you do this effectively and rigorously.
Winsight is managed by Shane McGonigle. Shane is an award-winning strategist in the field of commercial marketing with over 22 years of experience. His experience covers local, pan-European and global campaigns for companies such as Kelloggs, Kraft, ASICS, Compaq and Diageo.
Shane is a fellow and former President of Institute of Advertising Practitioners in Ireland (IAPI). He is also the former Managing Director of Leo Burnett; he has sat on the boards of JWT / DDFH&B Ireland, the Advertising Standards Authority of Ireland and the Kinsale Sharks International Advertising Festival.
President of Global Operations, Starcom MediaVest Group
Shane is an exceptional leader who puts unlimited passion, smarts and tenacity against defining, designing and delivering business building ideas for clients. What he says he does--always to a world class level.
General Manager Brand and Marketing Communications, Toyota Motor Europe
I've known Shane for over 20 years and really appreciate his passion for people and what drives their behaviour. We have worked on many pan-European marketing projects and his experience and strategic planning capabilities are a great asset to the business. He has a commercial awareness that is second to none and this delivers actionable strategies that affect the bottom line of the business. If you are looking to develop your business through professional and highly sensitive insights, then I'd recommend Winsight as your partner.
Emer Breathnach(C&S) and John Dunne (MD)
Commercial and Sales Director / Managing Director, Sharptext Ltd.
We have worked extensively with Shane as a consultant advising us on a broad number of areas relating to Strategic Business Development on some of our key Vendor partnerships including IBM, Cisco and Apple. Winsight brings a wealth of experience and insight to some of our key business opportunities, particularly as the IT Industry undergoes dynamic transformation with the consumerization of IT and the emergence of Big Data and Cloud adoption. Sharptext would highly recommend Winsight as a strategic partner